Posts Published by

gfunkerwin

Proven: Using the Right Data for Sustainability

This relates to my previous post on mFish and how the project came about. Although I’m not going through too much details, at least the presentation would provide some understanding why data collection in the digital age and in particular the “Right Data” collected are important towards world sustainability. Although the title is leaning towards…

Read More

Inventing the Future of Digital Marketing

I closed 2015 with this deck that was presented during MIX Magazine annual marketing gathering as I took a new role at Axiata. The deck was a summary of what I knew, learnt, collected, curated and actually used for more than a decade doing digital marketing. In principle I was trying to explain on how…

Read More

Best practices in Mobile Advertising

Wrote and presented this deck a few years back while in XL Axiata and during SES Jakarta 2014 Conference. The presentation summed up proven processes and business practices done during my time as mobile advertising expert (2003-2016) prior my migration to the financial sector and retail industry. However, mobile advertising is still the medium that…

Read More

Revealed: Indonesia as lucrative (cheaper) market for video streaming? Too many choices already as it is…

*) image courtesy of GettyImages. Few days ago Netflix made its announcement to include Indonesia as part of its 130 countries market opening during CES 2016. Many locals welcome the VDO giant, majority have never even heard of the brand. Commentaries from “wannabe” experts splattered across printed and digital media asking regulators to step up, government to start protecting local…

Read More

Proven: Story of mFish and where it is heading

Back in 2nd quarter of 2014, I came across a US based mobile startup company at Mobile World Congress Shanghai presenting their version of a sophisticated version of Internet.org clone, I was hooked. One of the project the startup brought into the table upon our meeting later on in the week was mFish, the sustainable fisheries application that runs on their…

Read More