July 2018 – Current


Geraiku Indonesia

Company that focuses on providing solutions to problems facing the retail industry as a whole and for micro retailers in particular.

April 2017 – June 2018

VP Digital

Home Credit Indonesia

Developed and managed P&L and sales of the Digital Directorate of Home Credit Indonesia.

Feb. 2016 – March 2017

Digital Innovation Advisor

XL Axiata

Responsible for Digital Transformation and New Digital Business of XL Axiata, one of Indonesia’s largest telecom company.

March 2013 – Feb. 2016

Head of Mobile Advertising

XL Axiata

Co-founded and operated the revenue driven digital and mobile advertising business unit of XL Axiata.


1999 – 2000

MBA in Marketing Management

Hogeschool van Utrecht

1993 – 1995

MA in Visual Communication Design

Middlesex University, UK

Studied Master in Visual Communication Design

1991 – 1993

BA (Honors) in Visual Communication Design

Ravensbourne, UK

Received my Bachelor Degree with Honor from Ravensbourne, UK

Download CV


Brand Management

Digital Transformation

Digital Business

Mobile Advertising

Mobile Application Development

Design Skills

Packaging Design


Graphic Design

Video Editing

Video Production




resume 1

Stevy Hanny

CEO / Nine Cargo NTL.

Wide experience and relation, always come with solution. Working with him is a pleasant experience for me. Hope we can work together again next time.

resume 2

Rohit Dawal


I have had the opportunity to know Herwinto and work with him for more than three. Herwinto is a cheerful, proactive and very professional person. Highly skilled in Mobile and one of the forward-looking business leader. He’s committed, honest and has a deep knowledge on the mobile and digital environment.
Being the front person for the organization he shows great networking skills, true dedication and great knowledge about the industry. He is always whiling to help with positive attitude at all times.

resume 3

Giordano Bruno Contestabile

Board Member / ACTIVATE

Herwinto is deeply knowledgeable about the Indonesian mobile market, and has great skills in analysis and planning. Also, he´s deeply experienced in the development, marketing and management of mobile products. If you add to that his easy-going personality and good humour, I would recommend him heartily to anyone looking to do business in that space!