Client
Astra Honda Motor
Year

2012

Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • J2ME
  • MMS Platform
  • PHP
Deliverables
  • Campaign Flow
  • MMS Distribution
  • Telecom Integration

Honda Motor Mobile Advertising

Back in the days before smartphone becoming affordable, we did a mobile advertising campaign for Honda motor introducing their latest series of motorcycles to the Indonesian public. The campaign utilized MMS (Multimedia Messaging Service) that were popular during 3G era targeting low end market.

My responsibilities include messaging platform integration, technical assistance, J2ME technological support and campaign design.