Category: Thoughts

Digital Giants Tighten Their Grip on Top Media Owner Ranking – Performics

Google now controls 12 Percent of all Global Media Spend, which primarily comes from Google and YouTube’s ad sales. The company collects $60 billion in U.S. ad spendβ€”a figure 166 percent larger than No. 2 ranking The Walt Disney Company. To compare, Google’s ad revenue was 136 percent larger than Walt Disney last year. Alphabet’s […]

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