Inventing the Future of Digital Marketing

I closed 2015 with this deck that was presented during MIX Magazine annual marketing gathering as I took a new role at Axiata.

The deck was a summary of what I knew, learnt, collected, curated and actually used for more than a decade doing digital marketing. In principle I was trying to explain on how we should reinvent the way we do and approach marketing using digital in the digital age.

I talked about smart data not big data and how stories are still the best medium to convey a message without too much telling about oneself and more of the context in the story. If you talk more about yourself that is call bragging not storytelling.

Tried to be concise with the presentation although I stretched a bit on my storytelling 🙂